East London’s friendliest rug dealer, FLOOR_STORY is a maker of beautiful rugs, with an eye on craft and unique design. Based in London’s Shoreditch district, our showroom is home to hand-made rugs that prove our off-beat approach to rug design creates the very best results.
In our collaborative capsule projects with established designers and some of the country’s most notable young design talent, the FLOOR_STORY Designer Collection has become a beacon for rugs as an expressive medium and has received notable acclaim. Our in-house collection by Adriana Jaroslavsky, also brings your home beautiful rugs hand-made to the very best quality by the world’s finest artisans.
We take our ethical standpoint incredibly seriously, working with Goodweave certified makers to ensure the highest possible standards of welfare for all our artisans, creating rugs of exquisite quality. Using only the finest wools and silks, they hand-tuft and hand-knot rugs with a meticulous attention-to-detail only possible because of their experience and understanding of rug craft.
To learn more, go to www.floorstory.co.uk.