Organic Weave

Licensed Brand
Products: Rugs

Linda Alexanian, co-founder of Organic Weave, is by no means a newcomer to the rug industry; in fact, she is the third generation of her family in the business. “Rugs are in our blood. I can’t do anything but rugs,” she says, laughing. A concern for social justice also runs deep in the family. “The work GoodWeave does is absolutely an extension of our beliefs,” says Linda.

Through her latest project, Linda offers something unique to the market: rugs certified both organic, via OneCert, and child-labor-free, via GoodWeave. Organic Weave rugs are produced in cooperation with Unnayan, a non-governmental organization that supports a women’s cooperative near Varanasi, India. “It’s time for women to share in the economic security this craft can bring,” says Linda.

Organic Weave’s rugs, made of certified organic wool, cotton and silk, use a combination of flatweave, hand-woven, hand knotted, hand-tufted, embroidery and block-printing techniques. Organic Weave draws inspiration both from nature’s palette, using organic plant-based dyes, and from the details and motifs used in traditional Indian architecture, which appear in the designs of rugs like “Serenity.”

Organic Weave is creating jobs for women, providing a socially and environmentally responsible option to rug consumers, and preserving a craft threatened by automation. “There are a lot of choices out there,” she says, “but in offering consumers rugs that support women, children and the environment, we think we are on the right path!”

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