BECOME A LICENSED IMPORTER
While the impact of becoming licensed by GoodWeave is profoundly far-reaching, the process couldn’t be more straightforward. Importers become licensed by first ensuring that their suppliers are similarly licensed through the GoodWeave office in those suppliers’ respective countries. Once that has taken place, importers can quickly complete the licensing process by executing the Importer License Agreement and completing the Trademark Policy Acknowledgement.
THE TREND TOWARD TRANSPARENCY
Becoming a licensed importer means building trust and appealing to a growing group of socially conscious consumers. A third of consumers now base their purchasing decisions on brands’ social and environmental credentials, according to a new report released by Unilever. GoodWeave’s certification helps nurture an affinity for your brand, and is rapidly coming to be seen as the mark of industry leadership. Join 140+ global licensed importers and give your customers the best assurance that their rug hasn’t been tainted by human exploitation.
“Simply stated, if it were not for GoodWeave, we could not be in the carpet making business.”
– Kerry Smith, Lapchi Co-founder
MINIMIZING CORPORATE RISK
The supply chains furnishing handmade rugs and textiles are typically long and complex—and highly susceptible to child labor, forced labor, and bonded labor. Increasingly, governments around the globe are adopting meaningful laws designed to enforce transparency and prohibit child labor. GoodWeave is the only organization that reaches the hidden levels of the supply chain, and the only one with a proven approach to ending and preventing the human exploitation.
No other organization in the industry employs a more rigorous process for developing its standard and managing its certification. GoodWeave is a full member of the ISEAL Alliance, where only “best-in-class” certifications such as Rainforest Alliance and FSC are accepted. Our ISO 65 accreditation ensures that we remain independent of external pressure, exercise the utmost transparency in our certification processes, demonstrate proper quality control and confidentiality systems, and treat all producers equally. The result: a degree of credibility that protects participating businesses within an ever-evolving legal environment.
A PROVEN APPROACH
By joining GoodWeave, you are supporting an organization that has rescued more than 3,700 child laborers and prevented tens of thousands more from being exploited. Equally important, you’re making a direct and positive impact on the lives of children by giving them new educational opportunities. The Importer License Agreement stipulates that your suppliers will register their total production capacity with GoodWeave. These producers sign a legally binding contract to produce carpets without child labor, to disclose their entire supply chain (including all subcontractors) to GoodWeave, and to guarantee unhindered access to all facilities for random, unannounced inspections by authorized representatives.
As a licensee, you can broadcast your partnership with GoodWeave on your own website and in your own marketing materials. The GoodWeave Partner Toolkit provides you with the resources to communicate what GoodWeave certification means—and why your customers should care. Our consumer awareness campaign also promotes licensee brands through advertising, global press coverage, and trade shows. Each GoodWeave licensee receives added visibility through our website and its search function. The GoodWeave website currently receives 14,500+ unique visitors per month, and over 15 percent of these visitors exit the GoodWeave site to a partner’s page.
Doing the right thing has never been better for your business.
For more information, contact Partnership@GoodWeave.org or +1–202–234–9050.